As the Social Media and Email Content Manager at Beer & Wine Hobby, I worked to promote products and services using online strategies and both paid and organic advertising methods. While maintaining a social media presence I also helped to optimize product description and keyword searches resulting in better placement on multiple search engines online which increased click rates to Beer & Wine Hobby's website
I work extensively with Mailchimp, Twitter, Facebook and Instagram to engage customers and guide their purchase decisions.
In July 2017 I developed The Brewvment, a marketing campaign designed to reach out to avid brewers and engage them through email deals, forum based discussion, promotional giveaways etc. The Brewvment has over 150 subscribed customers organically and is still growing.
Take a look at some of the email campaigns below!
